A Conceptual Framework and Related Issues for Understanding AI in Negotiation Soft Skill Development Within Moroccan Higher Education

The present paper discusses the conceptual research about Artificial Intelligence (AI) in soft skills like negotiation. AI is gaining importance in Moroccan higher education in all STEM and non-STEM areas, especially in negotiation skills training to improve the outcomes. From last few years, AI and negotiation training have experienced crucial developments in all types of virtual agents. Although there is a plethora of research on AIED, research on defining AI negotiation agents and how they work in the literature is sparse. This conceptual paper attempts to discuss Artificial Intelligence concept, its history, and its position within the ill-defined domain, negotiation skills before any step to assess its effectiveness. So, the prime objectives are (i) To understand the concept of Artificial Intelligence (AI) and the sophisticated features like Machine Learning, Deep Learning, Neural Networks, Big Data, Algorithms, and Natural Language Processing. (ii) To present the changing conceptions of literacy and the crucial role of AI Literacy for the 21st century skills. (iii) To discuss and understand soft skills/negotiation skills concepts and different types of AI Negotiation tools, as computer-based simulation, AI agents, intelligent tutoring systems, AI-driven negotiation training platforms, serious games, multiplayer online simulation, and virtual reality simulation, as well as in the Arab world, particularly Morocco. Innovation, Technology, Education and Communication, No 10 (2025): Proceedings of the 5 th International Conference on Education, Research, and Innovation: “Empowering Learners & Unlocking Their Full Potential”