A THESIS ON DETERMINANTS OF LIVESTOCK MARKETING PERFORMANCE IN BALE ZONE: A STUDY ON SINANA WOREDA

This study attempted to assess the livestock marketing performance in the Sinana Woreda Ethiopia. The specific objectives of the study are: examining the nature and types of market tiers, market participants and market channels; evaluating the availability of livestock market place facilities and services; evaluating access to market, market information, and transportation; analyzing the market structure and conduct in relation to marketing performance; For the purpose of this study the primary data was collected from sample traders with the help of semi structured questionnaire, group discussion with market participants and interview with officials and physical observation of market outlets by researcher. Also the secondary data that used for this study, collected through inspection of reports of some identified federal and regional government institutions traders were selected through convenience sampling on the bases of their experience in livestock trading. The collected data analyzed through descriptive statistics with the help of SPSS-20.0 and discussed using mean, frequency, percentage. Finding of the study indicates that, the livestock marketing performance in Sinana Woreda is poor characterized by poor market place services, inadequate market information, poor access to markets and transportation. Moreover, most of the markets in the region have a weakly oligopolistic market structure by large traders. As a result, the largest market shares go away with these groups plus they also have the power to influence price of livestock in the sample market place. Therefore, to improve livestock marketing system in Sinana Woreda market place facilities with their respective services. Market information should be provided formal market centers and transportation should be created.2