Application of the Ghanaian Adinkra Symbols in Jewelry Package Design

The study explored the application of Ghanaian Adinkra symbols in Jewelry package design. In addition, the study explored the reasons for low application of Ghanaian Adinkra symbols in jewelry package design in Ghana. The study employed qualitative methodology to investigate the topic. Interview guide was the main instrument used. Using purposive sampling technique, 20 participants selected across a range of demographic data were interviewed. The participants comprise jewelry designers, jewelry sellers and customers. Majority of the participants had tertiary education with over 10 years of experience in Adinkra symbols and jewelry business. The study focused on five popular Adinkra symbols(Akoma, Nkyinkyim, GyeNyame, Mmusuyideeand Osram ne Nsoromma) in Ghana. The empirical results revealed that Adinkra symbols are rarely applied in jewelry package design. The results also showed that low recognition in the Ghanaian market, high cost of jewelry with uncertain demands, little knowledge on the essence of packagingwere the main reasons for low application of Adinkra symbols in jewelry package designs in Ghana. {"references": ["Aboagyewaa-Ntiri, J., Campion, C., &Kemevor, A. (2018). Extension of knowledge on Ghanaian Adinkra symbols in relation to Maslow's theory. International Journal of African Society Culture and Tradition, 6(2), 25\u201338. Retrieved from eajournals.org", "Boadu, J. O. (2011). Outburst: Adinkra as a good communication tool in Ghana. Available: juliusboadu.blogspot.com. [Accessed 12 January 2021].", "Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications", "Creswell, J. W., & Hirose, M. (2019). Mixed methods and survey research in family medicine and community health. Family Medicine and Community Health, 7(2).", "Creswell, J. W., Klassen, A. C., Plano Clark, V. L., & Smith, K. C. (2011). Best practices for mixed methods research in the health sciences. Bethesda (Maryland): National Institutes of Health, 2013, 541- 545.", "Essel, O. Q., &Opoku-Mensah, I. (2014). Pan-African artistic reflections in Kwame Nkrumah Memorial Park. International Journal of African Society Cultures and Traditions, 1(2), 30-41.", "Kissi, S. B., Fening, P. A., & Asante, E. A. (2019). The Philisophy of Adinkra Symbols in Asante Textiles, Jewellery and Other Art Forms. Journal of Asian Scientific Research, 9(4), 29\u201339. Retrieved from ideas.repec.org", "Mawuli, C. A. (2019). Transmission and Embodiment of Heritage: An Analysis of AdinkraSymbology on Traditional Clothing in Ghana. Available: etd.ceu.edu. [Accessed 12 January 2021]"]}