The integration of artificial intelligence (AI) and robotics into Nigerian education is transforming the learning landscape, particularly in marketing education. This paper explores the impact of AI and robotics on marketing education in Nigeria, highlighting the opportunities and challenges associated with their adoption. It discusses the potential benefits of AI-powered learning platforms, personalized learning experiences, and enhanced students’ engagement. The paper also examines the role of AI in marketing education, including its applications in digital marketing, customer insights, and data analysis. The findings of this study will contribute to the ongoing discourse on the future of marketing education in Nigeria and inform stakeholders on the potential of AI and robotics in shaping the industry.
Keywords: Artificial Intelligence, AI-powered learning platforms, Digital economy, Personalized learning experiences