ASSESSMENT OF ECOTOURISM POTENTIALS AND CHALLENGES OF YERER MOUNTAIN FOREST AREA, CENTRAL ETHIOPIA

ABSTRACT Ecotourism has gained traction as a viable strategy for sustainable development, particularly in regions like Yerer Mountain in Ethiopia, which is endowed with rich biodiversity and cultural heritage. This study was conducted with objective of assessing the potentials and challenges of ecotourism development in Yerer Mountain. The research has attempted to integrate both qualitative and quantitative approaches and descriptive method. Questionnaire, interview, focus group discussion and observation were used as instruments of data collection. The collected data was analyzed by using SPSS Version 20 software and presents by using descriptive statistics like frequency and percentage. The findings showed that Yerer Mountain boasts a unique ecosystem characterized by diverse flora and fauna, including several endemic species that appeal to nature lovers and researchers. The region's breathtaking landscapes and cultural significance position it as an attractive destination for ecotourism, which can serve as a catalyst for economic growth. Despite these promising prospects, the development of ecotourism in Yerer Mountain faces several challenges. One major concern is the potential for environmental degradation resulting from unregulated tourism activities. An influx of visitors can lead to habitat destruction, pollution, and depletion of local resources if not managed sustainably. To address these challenges, community engagement is essential. Involving local populations in the planning and execution of ecotourism projects can foster a sense of ownership and responsibility towards environmental stewardship. Training programs can empower residents with the skills necessary to participate actively in ecotourism, ensuring they enjoy economic benefits while preserving their cultural heritage. Collaborative efforts among government agencies, non governmental organizations, and local stakeholders are crucial to developing a comprehensive strategy that balances tourism growth with ecological preservation. Key words: Ecotourism, Sustainable development and Biodiversity.