Big Data and Personal Information Privacy in Developing Countries: A Case of Kenya

Abstract This study investigated the relationship between big data and personal information privacy in Kenya, a developing country where the use of big data has grown rapidly in recent years. The study aimed to assess the effectiveness of current data protection laws and policies, identify challenges faced by individuals and organizations in protecting their data privacy, and suggest ways to strengthen data protection frameworks and enhance public awareness of data privacy issues. The study used a mixed-methods approach, including a survey of 500 participants, 20 interviews with key stakeholders, and a review of 50 relevant documents.Based on the findings from the survey, interviews, and document review, the study found that there was a lack of awareness about the risks associated with sharing personal information online, and a need for greater public education and awareness-raising campaigns. The study also found that while individuals may be willing to trade their personal information for tangible benefits, they are also concerned about how their data is being used and by whom. Additionally, the legal and regulatory frameworks related to data privacy in Kenya were weak and fragmented, highlighting the need for stronger legal and regulatory frameworks and greater education and training for stakeholders. The study identified the need for cross-sectoral collaboration among government institutions, legal experts, industry representatives, and citizens to develop more nuanced and balanced policies and practices. The study has important implications for policymakers, industry representatives, and civil society organizations in Kenya and beyond, including the need for greater public education, stronger legal and regulatory frameworks, and greater dialogue and collaboration among stakeholders in the field.