Burkina Faso (2011): Etude Flash FoQus - Repositionnement de Prudence

Domain:

socioeconomic

Creator:

SEM

Editor:

PSIPSIPSI

Publisher:

Har

Host:

The results of a 2010 TRaC study among sexually active men indicated that consistent condom use was low, specifically among youth. In 2011, the platform conducted a Flash FoQus study to assess the positioning of its Prudence brand, which debuted in 1991 and had not been repositioned since 1996. A consumer workshop allowed members of the target audience to express their perceptions of the Prudence brand, and to suggest ways to improve upon it to better appeal to customers.

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info:eu-repo/semantics/openAccess Custom terms specific to this dataset https://dataverse.harvard.edu/api/datasets/:persistentId/versions/1.0/customlicense?persistentId=doi:10.7910/DVN/27376

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