Candidate Gender and Voter Responses to Resource-Intensive Campaign Strategies
Creator:
AarSee
Editor:
Cen
Publisher:
OSF
Host:
This project examines the gendered effects of four of the most prevalent campaign strategies in Sub-Saharan Africa, with a specific focus on Malawi. Specifically, we examine how the effect of information about candidates giving handouts, community service provision, holding rallies, and being present at social events in the community on voters' evaluations of candidates is moderated by candidate gender. These campaign strategies (arguably apart from local presence) all require substantial resources to implement.
We examine this through a face-to-face (CAPI) survey in Malawi with an embedded experiment.
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