Cultural Production as a Strategy for Social Sanction in Yoruba Society: Akìbà Festival as a Case Study

ETHICAL DIMENSIONS OF THE OJUDE-OBA FESTIVAL AS A VEHICLE FOR CULTURAL PRESERVATION AMONG INDIGENES IN CONTEMPORARY IJEBU-ODE SOCIETY

The Ojude Oba festival is held yearly by the people of Ijebu in Ogun State, Nigeria. It is deeply ro

Social media as a strategy for protest movements: A study of #EndSARS in Nigeria

The 2020 #EndSARS protests in Nigeria gained global attention. The protests drawn thousands of youth

Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study

This study explored how social media is used as a destination marketing tool for the sustainability

MODESTY AS A CULTURAL VALUE IN HAUSA SOCIETY: A GENDERED VIEW OF SOCIALIZATION AND SOCIAL INTERACTION

This paper examines the cultural connotation of modesty (kunya) within the Hausa culture with respec

Yoruba/english conversational code‐switching as a conversational strategy

Song-lashing as a communicative strategy in Yoruba interpersonal conflicts