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​​Dataset on Shopping Mall Visits in Johannesburg, South Africa

Domain:

socioeconomicmobility

Record type:

dataset
Creator:
Kar
Editor:
CheAdewunmi, YewandeSimbanegavi, PriscaMoe
Publisher:
Men
Host:avatar
This dataset captures observations of consumer visits to three major shopping malls in Johannesburg, South Africa, from 2022 to 2023. The data, sourced from Fetch Analytics, utilizes ​​​​smartphone​​​​ signal tracking to provide insights into consumer behavior. Key variables include mall name, visit frequency, distance traveled, and demographic indicators such as income and Living Standard Measure (LSM). The dataset allows for a granular analysis of how spatial and socioeconomic factors influence shopping patterns in a fragmented retail landscape. This dataset is valuable for researchers investigating consumer behavior, spatial economics, and urban retail planning.

Tags

Consumer Shopping BehaviorConsumer Shopping Mall BehaviorConsumer Economics of Economic System

Licenses

Creative Commons Attribution 4.0 Internationalhttp://creativecommons.org/licenses/by/4.0

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