Investigations into establishing a framework for incentivising non-academic personnel in universities have been scarce. The research sought to establish a paradigm for motivating non-academic personnel in institutions. The study was informed by Herzberg’s two-factor theory and Adams’ equitable theory of motivation. The research employed a quantitative methodology, wherein a sample of 216 non-academic personnel at the Zimbabwe Open University filled out closed-ended questionnaires. Data analysis was conducted with SPSS version 30.0. The resulting framework details the obstacles, intrinsic motivators, extrinsic motivators, and performance outcomes of university non-academic personnel. The report advises colleges to utilise the framework to create motivational programs for non-academic personnel.