Digital Banking and Customer satisfaction: Empirical evidence from Bamenda-Cameroon

Domain:

digital infrastructuresocioeconomic

Record type:

paper

Creator:

Gah

Publisher:

Sch

Host:

This research project in Bamenda, Cameroon aims to find out how happy customers are with their digitalbanking experience. Customers are increasingly turning to digital banking services, therefore it's crucial toknow how this shift impacts their overall happiness. The research is quantitative in nature, and it gathers itsdata from 254 people in Bamenda, Cameroon, who are clients of several banks. Data was analysed usingdescriptive statistics and regression analysis. The questionnaire covers topics including digital banking andconsumer satisfaction. Results from OLS revealed that use of ATM cards had a significant positive effect onconsumer satisfaction, digital banking also has a positive on the consumer satisfaction and internet bankinghas a significant negative effect on consumer satisfaction. The research sheds light on the elements thatimpact customer happiness within the framework of digital banking services and offers empirical data aboutthe link between digital banking and customer satisfaction in Bamenda, Cameroon.

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Mendankwe-Nkwen

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