Electronic Commerce For SME's Success In Developing Countries. A Focus On Africa
Domain:
socioeconomicdigital infrastructureCreator:
MohMoh
Publisher:
Ben
Host:
The scope of e-commerce is continuously growing, touching more and more
platforms, gadgets, sectors, and marketplaces. The aim of this chapter is to identify
electronic commerce areas for SMEs’ success in developing countries like Africa. Ecommerce can be primarily business-to-business or business-to-customers. The success
of SMEs’ e-commerce adoption is based on virtual reality, augmented reality, social
media, and analytics. One important piece of advice for small and medium-sized
business owners is to start using social media and build websites to market their goods.
SMEs’ owners in Ghana have the opportunity to foster economic growth and social
progress through providing jobs, social services, and welfare to local communities.
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