Factors Impacting the Intention to Adopt Online Booking Platforms in the Algerian Tourism Industry Based on the Technology Acceptance Model

Domain:

socioeconomic

Creator:

Ahm

Publisher:

Hou

Host:

This research paper investigates the determinants influencing customers' intention to adopt online booking platforms within the tourism industry, focusing specifically on the Algerian market. The study aims to provide insights for vendors and administrators to optimize user experiences and strategically position themselves in the competitive landscape of online travel booking, addressing the lack of academic research in this area despite the market's significant potential.

Visit

doi.org

Languages

Arabic, Algerian Spoken

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