FoodLAND - Survey and experimental dataset from marketing tests in Tanzania, Uganda, and Kenya

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socioeconomicagriculture

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dataset

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The dataset compiles information collected under T5.8 (Marketing tests and strategies) of the project FoodLAND. It contains biometric (emotional response + visual attention) and behavioral data from 600+ urban consumers in Tanzania, Uganda, and Kenya when evaluating new local produces food products. The Excel file contains the raw data cleaned for outliers and metadata.

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Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/legalcode

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