AnietieSenyom/NIGERIA-FISH-MARKET-PERFORMANCE-ANALYSIS

# Nigeria Fish Market Performance Analysis ## 📊 Project Overview This project was designed to evaluate the sales performance, supply dynamics, and market trends in Nigeria's fish industry using historical sales data and a Power BI dashboard. The goal was to uncover actionable insights on consumer preferences, supplier efficiency, revenue generation, and product conditions across various regions and sales channels. The analysis aims to support better decision-making in procurement, inventory planning, and strategic marketing within the fish retail and wholesale sectors. --- ## 📁 Data Source The dataset was sourced from **Kaggle**, a reputable platform for open datasets used in data science projects. --- ## 🛠 Tools and Methodology **Power BI** Used for preliminary data cleaning, modeling, exploratory analysis, and interactive dashboard creation. All visualizations, DAX calculations, and insights were developed entirely within Power BI without external coding tools. --- ## 📈 Dashboard **Nigeria Fish Market Performance Dashboard** *A detailed and interactive Power BI dashboard visualizing key metrics such as sales trends, top-performing fish types, supplier impact, product condition performance, and location-based revenue insights.* --- ## 🔍 Observations & Insights - **Catfish emerged as the market leader with 3,958 kg sold and ₦954,912 in profit**, making it both the most purchased and most profitable fish type; this highlights not just its dominance in consumer preference but also its commercial viability in terms of margins. - **ABC Fisheries and Rivers Aqua were the top two suppliers**, with 3,124 kg and 3,075 kg sold respectively, demonstrating a strong supply chain presence and consistent distribution output, which reflects their operational reliability and broad market reach. - **Dried fish led in total revenue with ₦5.9 million**, slightly outperforming frozen, smoked, and fresh conditions, which suggests that shelf-stable options are favored by bu …