ElizabethOgunseye/pmm-toolkit-africa

# PMM Toolkit Africa 🌍 **An open-source AI-powered toolkit for Product Marketing Managers in African & emerging markets.** Built on the **Task vs. Touch Framework** — a decision model for where AI handles speed and structure, and where human market intuition must lead. > Created by Elizabeth Ogunseye · @Sisilizzzy --- ## Why This Exists Most PMM tools and frameworks are built for Western markets — with assumptions about infrastructure, consumer behavior, and distribution that simply don't hold in Lagos, Nairobi, Accra, or Kigali. This toolkit is built differently: - Mobile-first, low-bandwidth context baked in - African consumer trust dynamics addressed - Community-led growth and WhatsApp commerce factored in - Multi-geography, multilingual market realities respected - Real African fintech/tech use cases powering every prompt --- ## The Task vs. Touch Framework Every tool in this kit is designed around a core principle: | | TASK (AI leads) | TOUCH (Human leads) | |---|---|---| | **What** | Structure, speed, first drafts | Market intuition, cultural nuance, relationships | | **How** | Use the AI tools in this repo | Layer your local knowledge on top | | **When** | Starting point, ideation, scaling | Final review, cultural fit check, stakeholder buy-in | **Rule:** Never ship AI output without a TOUCH pass. AI gives you 70% fast — your market knowledge closes the gap. --- ## Tools Included | Tool | What It Does | |---|---| | 🎯 **Positioning Generator** | Craft sharp, differentiated positioning for any African market | | 👤 **ICP Builder** | Build Ideal Customer Profiles grounded in real African consumer behavior | | 🚀 **Launch Brief Writer** | Generate structured launch briefs ready to align cross-functional teams | | 🗺️ **GTM Plan Generator** | Build go-to-market plans for multi-geography African launches | | ⚔️ **Competitive Battle Card** | Sales-ready battle cards to equip your team against any competitor | --- ## How to Use ### Option 1: Use the W …