HermonaDev/fintech-review-analytics-week2

Google Play review analysis for three Ethiopian banks; scraping, sentiment & thematic analysis, and stakeholder-ready insights. # Fintech Customer Experience Analytics Analysis of Google Play Store reviews for Ethiopian banking apps to identify customer satisfaction drivers and pain points. ## 📊 Project Overview Omega Consultancy engaged this analysis to help three Ethiopian banks improve their mobile app customer experience: - **Commercial Bank of Ethiopia (CBE)** - **Bank of Abyssinia (BOA)** - **Dashen Bank** **Objective:** Scrape, analyze, and visualize 1,200+ user reviews to provide actionable recommendations for app improvement. ## 🚀 Quick Start ### 1. Installation ```bash git clone github.com cd fintech-review-analytics-week2 pip install -r requirements.txt ``` ### 2. Run Full Pipeline ```bash # 1. Data collection python scripts/scrape_reviews.py # 2. Data cleaning python scripts/clean_data.py # 3. Sentiment analysis python scripts/sentiment_analysis.py --sample 2000 # 4. Thematic analysis python scripts/thematic_analysis.py # 5. Database setup python scripts/database_setup.py # 6. Visualizations & insights python scripts/final_visualizations.py ``` ## 📁 Project Structure ``` fintech-review-analytics-week2/ ├── scripts/ # Analysis pipeline │ ├── scrape_reviews.py # Google Play scraping │ ├── clean_data.py # Data preprocessing │ ├── sentiment_analysis.py # DistilBERT sentiment analysis │ ├── thematic_analysis.py # TF-IDF keyword extraction │ ├── database_setup.py # PostgreSQL/SQLite setup │ └── final_visualizations.py # Insights & charts ├── data/ # Processed datasets │ ├── cleaned_bank_reviews.csv │ ├── full_sentiment_analysis.csv │ └── bank_reviews.db (SQLite) ├── outputs/ # Generated visualizations │ ├── sentiment_rating_by_bank.png │ ├── sentiment_trends.png │ ├── wordclouds.png │ └── rating_distribution_by_bank.png ├── docs/ # Reports │ ├── interim_report.md │ └── final_report.md ├── tests/ …