Jenn-mawia/advertising-project-using-R

# advertising-project-using-R # Name of contributors 1. Jenipher Mawia # Description This is project mainly entailed extensive data cleaning and Exploratory Data Analysis using R. **Background Information** The data is from a Kenyan entrepreneur who has created an online cryptography course and would want to advertise it on her blog. Data was collected previously by the entrepreneur by running ads similar to a related course as the one she intends to advertise. The main objective of this project was to: **identify which individuals are most likely to click on her ads**. ## Recommendations The target audience for the enterpreneur is: - Users with low income - Users who spend low on daily internet It was found that most individuals that are more likely to click on her ads were users with a low income and low daily internet usage while the prime time for ad clicking was 9am. The target time for advertising the course and displaying ads is at 9am. The entrepreneur can customize her ads in a way that she gets the attention of users visiting the site in the morning. She can also customize her ads to attract more users including those with a higher income. She can customize her ads on the online cryptography course by reducing the price. It could be that few users are clicking on the ad because the course is highly priced. Low priced(affordable) products are relatively attractive to more users, which could mean more traffic to the site. # Installations/ Setup requirements Check out the two files in the repository ☺ - To open the **Rmd** file, you will need to have R and R Studio installed to run the code chunks - You can directly open the .pdf file on the web or download it. To open the **.pdf** file, you will need to have a pdf document reader such as Adobe Acrobat Reader ## Technologies used I used language R and R Studio in this project ## Contributing / Bug Pull requests are welcome for contribution. For major changes, please open an issue first to discuss …