πΎ Market Match β The Smart Marketplace for Kenyan Farmers
Overview
Market Match is an AI-powered, location-aware agritech platform revolutionizing how Kenyan smallholder farmers access market information. By bridging the gap between producers and verified buyers, Market Match digitizes the agricultural supply chain, helping farmers earn more and reduce post-harvest losses.
π Problem
70% of Kenyans depend on agriculture, yet 6.4M+ smallholder farmers lack access to real-time price updates and verified buyers.
Over 40% of produce is lost due to post-harvest waste and middlemen exploitation.
Kenya loses over Ksh 150 billion annually from inefficient supply chains.
π‘ Our Solution
Market Match provides:
Real-time, region-specific crop price alerts via SMS & Web
A network of verified buyers for direct produce sales
A simple, multilingual platform accessible via 2G phones
A market trends dashboard for data-driven decisions
π Target Market
85% of smallholder farmers in Kenya use mobile phones.
98% mobile penetration offers massive potential for digital tools.
Designed for rural and urban farmers, cooperatives, and agri-entrepreneurs.
π― Goals
Empower 6.4M+ farmers across Kenya.
Reduce post-harvest losses by 40%.
Expand across East Africa by 2030.
π§ Key Features
π Real-Time Price Alerts
β
Verified Buyer Matchmaking
π Market Demand & Trends Dashboard
π Multilingual UI & SMS fallback
π² WhatsApp & Google Form Integration
π Tech Stack
Frontend: HTML/CSS, Tailwind
Backend: Python/Django (planned)
Database: MySQL (planned)
Communication: Twilio for SMS, WhatsApp API
πΌ Business Model
Freemium model for farmers
Subscription packages for buyers
Data analytics for insurance/export partners
NGO and county partnerships for scale
π° Funding Ask
We are seeking 500,000,000 kes to:
Build our MVP
Run pilot projects in 3 counties
Onboard 10,000+ farmers and 500+ buyers
π€ Team
Felix M. Muriuki β Project Lead & Agritech Visionary
Amos Kiplagat β AI & Software Inno β¦