Survey analysis of 103 Nigerian content writers – earnings, challenges, industry trends (2025).
# State of Content Writing in Nigeria 2025
## Project Overview
This project analyses the **state of content writing in Nigeria** based on a survey of 103 freelance writers conducted between November 2024 and January 2025. The goal is to understand demographics, earnings, client acquisition channels, AI adoption, challenges, and future industry trends.
## Live Resources
- **📄 Published Article**: State of Content Writing in Nigeria Report 2025
- **📑 Full PDF Report**: Download from Google Drive
- **📊 Raw Data (Kaggle)**: State of Content Writing in Nigeria 2025
## Tools & Techniques
- **Data collection**: Google Forms + interviews
- **Data cleaning & analysis**: Python (pandas, matplotlib, seaborn) – *see `/analysis` folder*
- **Visualisation**: Matplotlib / Seaborn (charts in the report, and also in images/)
- **Reporting**: Published article + PDF summary
## Key Findings (excerpts)
- **Demographics**: 65% female, 87% aged 18–30, 79% hold a bachelor’s degree.
- **Earnings**: Most earn ₦200k–₦500k/month; 13% earn over ₦2 million/month.
- **Top‑paying industries**: SaaS (avg ₦1.31M/month), Technology (₦1.22M), Finance (₦1.0M).
- **Client acquisition**: Social media (especially LinkedIn) and referrals dominate.
- **AI tools**: ChatGPT and Grammarly are most popular (36% each), mainly for ideation and editing.
- **Biggest challenge**: Finding high‑paying clients (35% of responses).
- **Future outlook**: 58% would still choose content writing as a career today.
## How to Reproduce
1. Clone this repository.
2. Download the raw data from Kaggle.
3. Place `State_of_Content_Writing_in_Nigeria_Raw_data.csv` inside the `data/` folder (create it).
4. Run the Jupyter notebook in `/analysis` to generate summary statistics and charts.
5. Refer to the published article for the final narrative and recommendations.
## Authors & Contributors
- **Chidinma Ofoegbu** – Survey design, writing, publication
- **Sandra Tabansi** – Survey distribution, industry insights
- **Miracle Ajo …