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neutron-96/state-of-content-writing-nigeria-2025

Domain:

socioeconomic

Record type:

dataset
Creator:
neu
Host:
Survey analysis of 103 Nigerian content writers – earnings, challenges, industry trends (2025). # State of Content Writing in Nigeria 2025 ## Project Overview This project analyses the **state of content writing in Nigeria** based on a survey of 103 freelance writers conducted between November 2024 and January 2025. The goal is to understand demographics, earnings, client acquisition channels, AI adoption, challenges, and future industry trends. ## Live Resources - **📄 Published Article**: State of Content Writing in Nigeria Report 2025 - **📑 Full PDF Report**: Download from Google Drive - **📊 Raw Data (Kaggle)**: State of Content Writing in Nigeria 2025 ## Tools & Techniques - **Data collection**: Google Forms + interviews - **Data cleaning & analysis**: Python (pandas, matplotlib, seaborn) – *see `/analysis` folder* - **Visualisation**: Matplotlib / Seaborn (charts in the report, and also in images/) - **Reporting**: Published article + PDF summary ## Key Findings (excerpts) - **Demographics**: 65% female, 87% aged 18–30, 79% hold a bachelor’s degree. - **Earnings**: Most earn ₦200k–₦500k/month; 13% earn over ₦2 million/month. - **Top‑paying industries**: SaaS (avg ₦1.31M/month), Technology (₦1.22M), Finance (₦1.0M). - **Client acquisition**: Social media (especially LinkedIn) and referrals dominate. - **AI tools**: ChatGPT and Grammarly are most popular (36% each), mainly for ideation and editing. - **Biggest challenge**: Finding high‑paying clients (35% of responses). - **Future outlook**: 58% would still choose content writing as a career today. ## How to Reproduce 1. Clone this repository. 2. Download the raw data from Kaggle. 3. Place `State_of_Content_Writing_in_Nigeria_Raw_data.csv` inside the `data/` folder (create it). 4. Run the Jupyter notebook in `/analysis` to generate summary statistics and charts. 5. Refer to the published article for the final narrative and recommendations. ## Authors & Contributors - **Chidinma Ofoegbu** – Survey design, writing, publication - **Sandra Tabansi** – Survey distribution, industry insights - **Miracle Ajo …

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