Nicholasekam/delivernigeria

A nutrition-focused project supporting access, visibility, and adoption of biofortified crops and nutritious food systems in Nigeria. # DELIVER Nigeria App ## Product Case Study DELIVER Nigeria App is a digital marketplace and analytics platform developed for the Global Alliance for Improved Nutrition to address a major program challenge: limited household-level visibility into vegetable purchase and consumption behavior, combined with fragmented market linkages that constrained targeting, outreach, and behavior-change interventions. ## Problem Program teams needed timely, reliable, and actionable data on household purchasing behavior, consumption frequency, retailer activity, and geographic demand gaps. Before the platform, decision-making relied heavily on slow ad-hoc surveys, fragmented field reports, and limited visibility into market activity. ## Product Solution I led the development and launch of an end-to-end digital marketplace that combined household and retailer onboarding, transaction capture, centralized data modeling, and analytics dashboards. The platform enabled field officers and program managers to understand consumption patterns, monitor purchase volumes, identify geographic gaps, and use real transaction data to guide field-level decisions. ## My Role As Product Lead, I translated the program challenge into a product brief, recruited and coordinated a cross-functional team across engineering, data, field operations, and partners, and managed the product from concept to launch. I designed household and retailer onboarding flows, defined analytics requirements, supported dashboard development, and embedded platform insights into program workflows. ## Key Product Features * Household onboarding flow * Retailer onboarding flow * Digital marketplace transactions * Centralized transaction data model * Consumption frequency tracking * Purchase volume analytics * Geographic gap analysis * Field officer dashboards * Cohort analysis for program targeting * Operational reporting for program managers ## Product Impact The platform became a primary source of consumption metric …