obuyaj/State-of-Media-Survey-Kenya---2021

A power Bi Dashboard Report of the Survey. # State-of-Media-Survey-Kenya-2021 A power Bi Dashboard Report of the Survey. This is a visual report of an annual survey by the Media council of Kenya, aimed at understanding the state of media consumption among Kenyans. Objective The main objective of the assignment is to determine the overall state of media consumption in Kenya. Specific objectives include but not limited to: 1. Establish number of Kenyans using broadcast media platforms 2. Determine number of Kenyans using print media platforms 3. Establish various indicators in the usage of internet, digital and social media platforms in Kenya 4. Gauge the level of trust Kenyans have in the media 5. Ascertain the main sources of news for Kenyans Methodology The state of media survey sought to establish number of Kenyans using broadcast media, print media platforms and various indicators in the usage of internet, digital and social media platforms in Kenya. The survey targeted Kenyans aged 15+ years living in rural and urban domains. Data collection questionnaire was scripted on Kobo platform. This allowed for daily monitoring of submitted data and promptly spot any issues therein. The questionnaire was scripted onto Kobo platform and loaded to each enumerator’s phone during training. Enumerators then piloted the tool and ensured that everything was working as intended. During data collection interview geolocation points were recorded and at the end of each day, data was uploaded to the server. Submitted data were then reviewed and validated to ensure quality measures are adhered to. The survey managed to collect data from 3,589 respondents, which surpassed the targeted sample size of 3,512 by 77 responses. Data Analysis Upon completion of data collection, data was to be processed and analysed using Microsoft Excel and Statistical Package for Social Sciences (SPSS). This was the consultant’s choice because the team’s interaction with the software over time has led to enhanced proficiency with each software …