FairPrice is Nigeria's first AI powered marketplace integrated with WhatsApp. The future of e-commerce powered by ZivaAI
# FairPrice.ng — The Transactional OS for Africa's Informal Economy
FairPrice.ng is an AI-powered, escrow-based marketplace designed to solve trust and pricing issues in Nigeria's informal economy. It connects buyers with verified sellers through a secure conversational commerce layer, enabling price negotiations and "headless" ordering directly via WhatsApp — with an autonomous multi-agent commerce OS (ZEMA 360) powered by Alibaba Qwen running behind the scenes.
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## Project Description
Africa's informal economy — over 80% of Nigeria's retail commerce — runs on trust, haggling, and personal relationships. Buyers routinely overpay because prices are opaque. Sellers lose money because payment arrives after delivery. Disputes are resolved by reputation, not contract. No technology has bridged this gap at scale.
**ZEMA 360** is an autonomous multi-agent AI system embedded in FairPrice.ng that replaces manual coordination with intelligent automation:
- A **Sales Agent** evaluates order intent and routes to the best-matched verified seller
- An **Inventory Agent** checks real-time stock availability and triggers restocking signals
- A **Finance Agent** verifies escrow balance and calculates the correct payout amount
- A **UiPath Maestro BPMN** orchestrates the entire squad in strict sequence — no step runs out of order
- A **Human-in-the-Loop gate** sends a WhatsApp message to the designated approver before any funds move; escrow only releases after an explicit `approve RUN-XXXX` reply
The result: a buyer places an order on WhatsApp or the web → ZEMA 360 processes it autonomously → the human approver confirms on WhatsApp → Paystack releases escrow funds to the seller. End-to-end commerce automation with human oversight exactly where it matters.
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## UiPath Components Used
| Component | Role in ZEMA 360 |
|---|---|
| **UiPath Maestro** | BPMN process orchestrator — sequences the agent squad (Inventory Check → Fulfillment → Finance Verify → HITL Approva …