webmastrick/web-performance-audit-africa

Web performance benchmark of 10 West African websites against Google PageSpeed standards — mobile optimization audit for African digital ecosystems. # 🔍 Web Performance Audit — 10 West African Websites (2025) > A comprehensive web performance benchmark of 10 West African websites — measuring mobile performance, Core Web Vitals, SEO readiness, and technical compliance against Google's international standards. --- ## 📊 Dashboard Preview --- ## 🎯 Project Objective Over 70% of internet users in West Africa browse on mobile devices with limited bandwidth. Yet most local websites are built without mobile performance in mind — resulting in slow load times, poor user experience, and lower search engine visibility. This audit answers one question: **How do West African websites actually perform against Google's standards in 2025?** --- ## 🔍 Key Findings | Indicator | Value | |---|---| | Average mobile performance score | **47.4 / 100** | | Best performing site | **webmastrick.net — 91/100** | | Gap vs. regional average | **+43.6 points** | | Sites below Google's threshold (50/100) | **6 out of 10 (60%)** | | Sites without HTTPS | **3 out of 10** | | Sites not mobile-friendly | **5 out of 10** | ### 3 Key Insights **1. Most West African websites fail Google's mobile performance threshold** 6 out of 10 audited sites scored below 50/100 on mobile — meaning slow load times, high bounce rates, and reduced search visibility for the majority of local websites. **2. Page size is the #1 performance killer** Sites with pages above 4MB consistently scored below 45/100. Unoptimized images and excessive HTTP requests are the primary causes — both easily fixable with proper WordPress configuration. **3. HTTPS and mobile-friendliness remain gaps** 30% of audited sites still lack HTTPS, and 50% are not properly optimized for mobile — creating both security risks and SEO penalties from Google's mobile-first indexing. --- ## 📋 Sites Audited | Site | Type | Country | Mobile Score | Status | |---|---|---|---|---| | webmastrick.net | Portfolio/Agency | Benin 🇧🇯 | **91/100** | ✅ Excellent | | ecobank.com | Finance …