Image, Quality and Value as Determinants of Destination Brand Loyalty: The Case of Algeria's Sahara

Abstract: This study aims to test a model for integrating the correlations between destination image, quality, value, and their impact on destination brand loyalty. This experimental research was conducted in Algeria's Sahara. Data were collected through an online questionnaire during the winter season, which is active for desert tourism, especially with the New Year's holiday as it is a popular destination for both local and foreign tourists (307 tourists). Data were analyzed using structural equation modeling (SEM). Results indicate that both image and value are direct determinants of destination brand loyalty. Keywords: Brand Destination, Image, Quality, Value, Loyalty  JEL Classification Number: M31, M37, M39, L15, Z3, Z32