Innovation Strategies and Competitiveness among Commercial Banks in Uasin Gishu County Kenya

Abstract: The general objective of this study was to establish the influence7 of7 innovation7 strategies7 on7 competitiveness7 among7 commercial banks in Uasin Gishu County, Kenya. The specific objectives was to7 establish7 the7 influence7 of7 process7 innovation7 on7 competitive7 advantage7 among7 commercial banks in Uasin Gishu County, Kenya.  The research was based by the diffusion of innovation theory. The study used a descriptive research approach. The study focused on a sample population consisting of nine commercial banks. The selection of commercial banks is predicated upon their substantial capital basis, extensive client base, and sizable loan portfolio. The research focused on a sample of 110 employees from the operations, marketing, and information and communication technology divisions of the aforementioned institutions, as indicated by the human resource records. Given the relatively limited size and convenient accessibility to the population, the census methodology was used. The needed data was gathered via semi-structured questionnaires. Quantitative and qualitative methods was used in this study. To do this, the study employed content analysis, a technique for delving into qualitative data. In this course, both descriptive and inferential statistics was used to analyze numerical data. Descriptive statistics may be calculated using variables like mean, standard deviation, frequency, and percentage. Regression analysis is one tool used in inferential statistics. In conclusion basing on the study findings, the study came up with the following conclusions; a unit increase in strategic process innovation will lead to a 0.137 increase in competitive7 advantage7commercial banks in Uasin Gishu County Kenya when all other independent variables are held constant. Lastly, the p-values for all the variables are all below 0.05, which indicates that they are all statistically significant. The study recommended the following; the commercial banks should be involved in coming up with new process innovation strategies and use them in new marketing new markets and implementing of other new process innovation strategies. Keywords: Strategic Process Innovation; Competitive Advantage. Title: Innovation Strategies and Competitiveness among Commercial Banks in Uasin Gishu County Kenya Author: Simon Ndungu, Dr. Elizabeth Nambuswa Makokha International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH) ISSN 2349-7831 Vol. 11, Issue 3, July 2024 - September 2024 Page No: 110-122 Paper Publications                                                                                     Website: www.paperpublications.org Published Date: 26-August-2024 DOI: doi.org Paper Download Link (Source) paperpublications.org