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Kenya (2005): HIV/AIDS TRaC Study Evaluating Abstinence among Urban Youth (10-14 years) - NimeChill Project. Round Two.

Domain:

healthcare
Creator:
ChaHon
Editor:
PSIPop
Publisher:
Har
Host:avatar
Nimechill (meaning "I have chilled" or "I am abstaining") is an abstinence promotion mass media campaign. This study identifies perceptions that influence abstinence in urban 10-14 year olds, evaluates Nimechill's effectiveness in changing those perceptions and abstinence levels over a seven month period (September 2004 to April 2005), and provides guidance for future abstinence promotion campaigns.

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