Modeling dual role preferences for trust-aware recommendation

Unlike in general recommendation scenarios where a user has only a single role, users in trust rating network, e.g. Epinions, are associated with two different roles simultaneously: as a truster and as a trustee. With different roles, users can show distinct preferences for rating items, which the previous approaches do not involve. Moreover, based on explicit single links between two users, existing methods can not capture the implicit correlation between two users who are similar but not socially connected. In this paper, we propose to learn dual role preferences (truster/trustee-specific preferences) for trust-aware recommendation by modeling explicit interactions (e.g., rating and trust) and implicit interactions. In particular, local links structure of trust network are exploited as two regularization terms to capture the implicit user correlation, in terms of truster/trustee-specific preferences. Using a real-world and open dataset, we conduct a comprehensive experimental study to investigate the performance of the proposed model, RoRec. The results show that RoRec outperforms other trust-aware recommendation approaches, in terms of prediction accuracy. Copyright 2014 ACM.