Partisan Responses to Democracy Promotion – Estimating the Causal Effect of a Civic In-formation Portal

In a placebo-controlled experimental design, carried out in Kenya, conducted between 11th November and 2nd December 2016. Subjects were recruited via Facebook using paid adverts, many targeted directly to women. Our adverts had almost 850,000 views. Once recruited, participants were randomly allocated to one of two trial arms, the Mazalendo website and the placebo “Oceans” (see Figure 2). A total of 3,463 subjects completed the last phase of the study, the end-line survey, 1,759 from the treatment group and 1,704 from the control.