Promoting Gender Equality as a Strategy for Community Development in Ghana: Moving Beyond the Rhetoric

Gender equality has gained unmatched attention in recent times in line with sustainable development goals. Globally, governments and organizations are encouraged to institute measures to promote gender equality. This study examined the efforts World Vision Ghana (WVG) made in promoting gender equality under the Cocoa Life Project, using Wassa East District as a case. The alternative development and participation theories grounded this study. Data was obtained from 342 respondents using an interview schedule and focus group discussion guide. Frequencies, percentages and independent samples t-tests were used for the quantitative analysis whereas content analysis was done for the qualitative data. The study discovered that WVG had put in place measures such as the provision of training on modern farming practices and financial literacy equally for men and women to promote gender equality under the Cocoa Life Project. The Organization also offered equal access to information, alternative livelihood programs and credit facilities for men and women as a strategy to promote gender equality in the District. No significant differences manifested in the views of male and female beneficiaries regarding the efforts WVG made to promote gender equality. However, despite the sensitization programs organized by WVG, achieving gender equality in terms of access to farmlands in beneficiary communities was challenging. The paper outlines key theoretical and policy implications of the findings. WVG should effectively collaborate with Cocoa Life Division, Community-Based Organizations and local authorities to design new communication strategies to help enhance women’s access to farmlands in beneficiary communities. Keywords: Gender equality, community development, participation, communication policy