RESPONSIVENESS AND CUSTOMER PATRONAGE OF MICROFINANCE BANKS IN AKWA IBOM STATE, NIGERIA

The main objective of this study was to examine the influence of responsiveness on Customer patronage of Microfinance banks in Akwa Ibom State. To achieve this objective, the main source of data was through primary sources with the use of a questionnaire. The researcher adopted the survey research design approach and data were collected from 323 respondents drawn from the banks customers’ base. A total number of 295 copies of the questionnaire were retrieved in useable form representing 91.3 percent, data was analyzed using the Simple Regression Model (SRM). Data generated from the study were processed using descriptive and inferential statistics and hypothesis tested at 0.05 level of significance. Findings revealed that responsiveness had significant influence on customer patronage of Microfinance banks in Akwa Ibom State. Thus, the study recommends that Microfinance banks employees should Show willingness to help their customers as well as providing prompt service to aid build customers trust, exceed their expectations and enhance their patronage