Smart Manufacturing and Pro-Environmental Behavior: Moderated Serial Mediation Modelling and Analysis

Smart manufacturing encompasses a category of manufacturing that employs computer-integrated capabilities and technologies to enhance supply chain optimization, production efficiency, and recyclability. Yet, limited studies have been conducted to optimize these prospects from the perspective of low-resource countries where such innovative studies have not been adequately explored. This paper aims to examine the implications of smart manufacturing practices (Smart Procurement, Smart Supply Chain, Smart Production Planning and Control, Automation and Industrial Robot, and Supply Chain Configuration) on pro-environmental behaviour and develop a baseline moderated mediation model to explain the relationship between smart manufacturing and pro-environmental behaviour as well as the indirect effects of environmental awareness and green dynamic capability. This study employs a quantitative research approach, utilizing inductive reasoning and an explanatory design. Data from 382 manufacturing enterprises in Ghana were collected through a cross-sectional survey. We tested our hypotheses using SMART-PLS software version 3.8.9 and SEM technique. The study found a strong and positive relationship between smart manufacturing practices and pro-environmental behaviour. Additionally, the relationship between smart manufacturing and pro-environmental behaviour is influenced by green dynamic capacity and environmental orientation. The study’s implications involve the creation of a fundamental model that can assist policy makers, practitioners, and academics in understanding the connection between smart manufacturing and sustainable production in developing nations. Again, the social implication of the study includes the realisation of decent job and economic growth, responsible consumption, and production as well as actions taken to combat climate change.