Teenagers' perceptions of SMS Afrikaans in print advertisements

A Speech Act Analysis of Selected Christian Religious Print Advertisements in Ilorin, Nigeria

This study explores the use of speech acts in Christian Religious Print Advertisements (handbills) w

To use or not to use teenage Afrikaans in HIV prevention messages directed at Afrikaans teenagers in Pretoria

Readers' perceptions and preferences for online and print newspapers in South Africa

This study examines readers` perceptions and preferences for online and print newspapers in four Sou

Approachable or appropriative? Black Americans' perceptions of codeswitched advertisements using African American Vernacular English

The present qualitative study investigated the phenomenon of using cultural dialect African American

Customer Perception and Responsiveness Behavior Study on Bulk SMS Advertisements for Target Customer Identification: The case of Ethio Telecom

Bulk-messaging, one of the technologies carried by the telecom industry, is a process of sending a l

A Thesis on Aspects of Perceptions of Alcohol Advertisements and Marketing Appeal: Empirical Analyses of Young Adults in the US and Uganda

INTRODUCTION: Despite the rapid increase in alcohol marketing and its role in contributing to alcoho