The Joint Effect of Creative Problem Solving and Perseverance on Micro and Small Enterprise Survivability in Wakiso District, Uganda

This study examined the joint effect of creative problem solving (CPS) and perseverance on Micro and Small Enterprise (MSE) survivability in Wakiso district, Uganda. Multiple sampling methods were used to derive a sample of 306 MSEs from the accessible population of 1,500 MSEs and a cross-sectional survey research design using a positivist approach were used. Questionnaires were filled out by owners/managers as units of enquiry whereas the firm was the unit of analysis. Correlation and regression analysis were used. Results revealed that CPS, perseverance and MSE survivability were significant and positively related and equally accounted for 7% variance in MSE survivability. Policies/programs to improve MSE owner/managers’ skills in perseverance and CPS abilities be implemented; government to provide capacity building and training in areas of skill/competency development; design programs involving learners to apply CPS skills and perseverance. MSE owner/managers also need to enhance their CPS and perseverance abilities.