The non-transactional consequences of browsing behavior: A quantitative study in the Tunisian context

The objective of this investigation is to understand browsing behavior and to identify the factors that influence it. Based on a review of the literature and a quantitative study carried out by the method of structural equations (SEM) implemented by the Smart PLS.3 software, among 202 Tunisians, we have revealed the non-transactional consequences of browsing. Managerial implications are proposed in order to develop this behavior as it should.