The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana

An Investigation of Social Media as a Government Digital Public Relations Tool: The Nigerian Experience

The global media migration from traditional public relations to digital public relations is a new re

Impact of Social media Use on Public relations Practice in Select Private Universities in Kenya

For public relations to be effective in the 21st century, higher learning institutions have resorted

SOCIAL MEDIA AND PUBLIC RELATIONS PRACTICE: NAVIGATING THE SOCIAL ENVIRONMENT IN NIGERIA AND BEYOND

Social media has changed the social landscape in which public relations (PR) is conducted. This arti

Effects of Social Media on Firm Performance and Customer Relations-Evidence from Ghana

The possibilities for companies to reach out more people to get in-depth understanding about brand,

Factors that influence acceptance and use of social media marketing tool within SMEs industries in emerging economies: Empirical analysis from Ghana

As more and more firms want to connect with different stakeholders through social media, plans to bu

Democracy and Use of Social Media by Public Sector Organisations in Africa