Transforming the urban public space

Abstract This article examines the use of Moroccan Arabic (MA) in the new Linguistic Landscape (LL) in Morocco, and in particular in the city of Meknés, in a new neighbourhood known as ( حمرية ) Hamriya or La Ville Nouvelle . In particular, the ways in which current socio-economic transformations produce new spaces of communications are explored, highlighting the extent to which MA is used in urban public spaces as new linguistic practices. In turn, the increasing visibility of MA in the LL and its subsequent nourishing of hybrid practices are discussed. The data points to a re-semiotisation of space in a Moroccan linguistic regime historically characterized by a well-established linguistic hierarchy. Ultimately, the use of MA creates new language practices and policies that resist and transform the sociolinguistic regime which is analysed here by a close examination of linguistic variation in Arabic in the public space.