Women's Representation in Selected Ethiopian Electronic Media and Its Implication for Sustainable Development

There are many dynamics for women misrepresentations in Ethiopian electronic media. This chapter contributes to exploring how Ethiopian electronic media report and present women's issues. The chapter focuses on selected broadcast media mainly on three FMs in Addis Ababa predominantly on their news pieces and women's program. Accordingly, media gave much emphasis to the categories under which women are mostly depicted as victim, dependent, involved in small-scale activity, etc. Thus, women are not portrayed in a way that shows their diverse contributions to the society and also the media portrayed the image of women in a more stereotypical way. Therefore, despite women's vital and multiple roles to play in achieving sustainable development, the fact of their issues and concerns being not properly presented and covered adequately brought a great repercussion on gender equality and this reflects the unsustainability patterns of development which intensify gender inequalities.