This paper examines how metaphors and proverbs reflect the culture and identity of specific ethnic groups. Focusing on the Toposa people, a herding community in South Sudan, it demonstrates that metaphors and proverbs are structured around culturally salient domains such as warfare, marriage, famine and hunger, and name-giving, among others. These figurative expressions are embedded in cognitive frameworks that, once activated, facilitate the comprehension of non-literal language. The analysis is grounded in Conceptual Metaphor Theory (CMT), which provides a framework for understanding how abstract concepts are mapped onto concrete experiences. Warfare metaphors and proverbs reflect the lived experiences of warriors on the battlefield, while marriage-related figurative expressions highlight the roles and expectations of women within marital relationships. Metaphors and proverbs associated with famine and hunger exemplify the harsh realities of the environment, and those connected to name-giving reveal the characteristics or virtues attributed to individuals. Collectively, these figurative expressions encode and transmit societal values and norms: a successful warrior is revered, an obedient wife brings harmony and happiness to the household, a husband is expected to act as protector, and metaphorical names underscore the esteem granted to bravery in battle while condemning laziness and foolishness. The metaphors and proverbs of the Toposa not only convey literal and figurative meaning but also serve as cultural markers that reinforce social norms, ethical expectations, and communal identity.