A Descriptive Study of the Impact of Mama2Mama Demand Generation Initiative on Immunization Coverage and Scaling-Up in Bauchi State

This field verification study was conducted to ascertain impact of the Mama2Mama Support group initiative on routine immunization in Bauchi State. Through a mixed-methods approach across six Local Government Areas (LGAs)—Bauchi, Katagum, Shira, Darazo, Ganjuwa, and Dass—data was collected via health facility assessments, household surveys (n=240), health worker interviews, and focus group discussions. The findings provide overwhelming evidence of the Initiative’s success. Household surveys revealed vaccination coverage rates of 85% to 100% in M2M communities, with approximately 90% of caregivers identifying M2M as the primary influence on their decision to vaccinate. Furthermore, 100% of health workers ranked M2M as the foremost contributor to increased uptake. The program's effectiveness is rooted in its peer-to-peer model, which builds trust, provides practical support, and navigates social barriers. This study conclusively validates the M2M program as a transformative and scalable intervention for improving public health outcomes.