A generation of bricoleurs: digital entrepreneurship in Kenya

Domaine:

socioeconomic

Type de record:

paper

Créateur:

Jen

Éditeur:

Eme

Hôte:

Purpose The purpose of this study is to explore how the uptake of digital technologies influences youth entrepreneurship in Kenya. Design/methodology/approach This study utilizes 28 semi-structured interviews with entrepreneurs age 21–35 in Nairobi, Kenya. Interview transcripts were analyzed using open- and closed-coding. Findings Millennial entrepreneurs embrace change and challenges by harnessing mobile technologies and social media. In doing so, they are engaging in what French sociologist Lévi-Strauss called “bricolage,” or “making do with what's at hand.” Originality/value This study explores a unique segment of entrepreneurs, Millennials in Kenya and identified the ways in which digital entrepreneurship represents a form of bricolage.

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