A Generative Research Methodology for Implementing TQM in Small and Medium‐sized Manufacturing Enterprises

Many researchers and practitioners have acknowledged the need to investigate the relationships amongst various criteria of implementing total quality management (TQM) in small and medium‐sized manufacturing enterprises (SMMEs). There is a need to have practical research methodologies that take cognisance of the peculiarities of SMMEs and impact on their quality management practices in developing countries. This paper presents the theoretical foundation of a proposed Generative Research Methodology and configures the specification of a TQM implementation framework in SMMEs. The methodology combines rigorous research approaches, builds theory based on the dynamics of the environment and the firms’ characteristics and incorporates various TQM criteria into the design of the framework. It synchronises inductive and deductive research methods in three phases and uses various means to acquire empirical evidence and examine the dependent and independent variables of TQM implementation. It is anticipated that the methodology could help SMMEs to develop, analyse and evaluate the framework for attaining quality performance goals.