AI-Enabled Digital Marketing in Startups: A Systematic Review of Global Practices and Egyptian Implementation Challenges

This study systematically reviews global practices in AI-enabled digital marketing for startups and examines the implementation challenges faced by Egyptian entrepreneurs. By systematically reviewing 21 studies (2017–2023) from Scopus, Web of Science, and Science Direct, the research highlights how AI enhances engagement with customers, improves campaign results, and boosts prediction abilities. Key findings reveal that AI tools, such as chatbots and predictive analytics, improve personalization, with some studies reporting an increase in conversion rates in emerging markets. However, Egyptian startups face significant barriers, including limited AI adoption, infrastructural gaps, and skill shortages. The study also examines Egypt’s entrepreneurial ecosystem, noting government-backed incubators like INTILAC and a youth-driven, tech-savvy population as potential enablers for AI integration. Challenges such as ethical concerns, algorithmic bias, and cultural readiness still persist. The paper concludes with recommendations for policymakers and entrepreneurs to bridge these gaps, emphasizing the need for AI literacy, targeted incentives, and ethical frameworks to foster sustainable growth in Egypt’s digital economy.