Algorithmic Heritage and AI-Assisted Museums in Morocco and Egypt—From Clouded Coloniality to Techno-Cultural Empowerment

This article provides a comparative examination of two AI-assisted museums in Africa, the Dar Gnawa Museum (Marrakech) and the Grand Egyptian Museum (Cairo). It analyzes the AI functions and the strategies these institutions adopt to pursue techno-cultural empowerment in a field long shaped by power asymmetries in Africa. The literature review highlights how technological transfers in museum cooperation remain an overlooked vector of coloniality which the convergence of AI and heritage practices now brings sharply into view. This article develops the notion of clouded coloniality—a dual phenomenon in which heritage data is literally managed in the cloud, often from abroad, while diffracted layers of actors and processes obscure the identification of new imbalances in and around AI-assisted museums. This article designs a two-pronged analytical framework which first assesses AI functions within the Dar Gnawa Museum and the GEM, and then evaluates sustainable synergies between these institutions and their broader AI ecosystem. The results indicate that whereas the GEM prioritizes youth empowerment, the tourism industry, and partnerships with foreign stakeholders that could potentially expose Egypt’s cultural sovereignty, the Dar Gnawa Museum independently developed an AI tool, Kouyou, that could offer a transferable model for advancing Pan-African techno-cultural empowerment.