An Analysis of the Linguistic Features Used in Selected Social Interactions on Facebook

Facebook (FB) is one of the social networks that allow its users to interact freely by posting short messages, pictures and videos. FB has a forum where people write and post their opinions, pictures and videos to see their friends’ reactions. FB also allows anonymity thus giving users the freedom to use a language of their choice without restrictions. Given the fact that FB is an informal context, users employ certain patterns of language in their interactions. This paper endeavors to examine the manner in which these patterns of language are used on FB with special focus on Kiswahili language. Kiswahili is now an official language in Kenya and there is a paradigm shift concerning patterns of texts that are sent on FB interaction. The objective of the study was to analyze the linguistic features used in selected social interactions on FB (SSIFB). The units of analysis in this study were texts that were sent as reactions to the news and pictures that were posted on the FB forums such as those collected from pages like Citizen TV Kenya, KTN Kenya and Mpasho News. The data of this study was analyzed qualitatively by coding every text based on its content. The study employed the use of Computer Mediated Communication (CMC) as proposed by Hiltz and Turoff (1978) to interpret and give inferences about the texts that were sent. The study revealed that FB users used the language of their choice creatively to communicate. Various linguistic features were used to communicate intended messages.