Assessing the Impact of ChatGPT on Customer Experience in Digital Marketing: A Study of Influencing Factors in the Somali Context

The Impact of AI-Driven Digital Transformation on Customer Experience in FUGAZ Banks in Nigeria

Artificial intelligence (AI) has become central to the digital transformation strategies of Nigeria'

Experience Marketing and Customer Retention in the Nigerian Telecommunications Industry

The Nigerian Telecommunications Industry is classified as the fastest-growing and most competitive T

The Impact of Trust On E-Marketing And Customer Satisfaction In The Commercial Banks Of A Developing Country

The purpose of this paper is to determine, based on e-marketing, the customer satisfaction of Libya'

Impact of Digital Marketing on Real Estate Customer Patronage in Federal Capital City (FCC) Abuja, Nigeria

Internet, social media, mobile apps, and other digital communications technologies have become part

Assessing the Impact of Last Mile Fiber Optics Infrastructure on Project Delivery and Customer Experience in Southwestern Nigeria's Telecoms Industry

The Impact of Digital Marketing and Contextual Factors on the Sustainability of Retailers in Traditional Open Markets: A Study of Selected Markets in Ibadan, Oyo State, Nigeria

This study investigates the impact of digital marketing and contextual factors on the sustainability