Blockchain Adoption Among SMEs in Morocco: A qualitative study

Blockchain technology is considered a breakthrough and innovative solution to many business related problems and across various economic sectors such as finance, supply chain, retail, health care, tourisBlockm and travel industry, and education. For Small and Medium Enterprises, in particular, blockchain technology adoption could facilitate their digitalization initiatives, reduce transaction and financing costs, and help them access new international markets. In this qualitative exploratory study, the goal was to understand the factors that influence SMEs adoption of blockchain technology in Morocco. Face to face interviews were conducted with six professionals from various sectors of the economy. The Technology-organization-environment framework was used as the theoretical framework of the study. Findings revealed that SMEs intention to adopt blockchain is influenced by perceived benefits, size, culture, technological capabilities, government support, and government regulations. Recommendations for future research included the use of a mixed method approach in data collection and analysis and the integration of other theoretical frameworks in the study of blockchain adoption in Morocco.