Comparative Analysis of the Role and Impact of Pidgin English in Broadcasting

This research examines the role and impact of Pidgin English in Nigerian broadcasting, using Correct 104.3 FM Lagos as a case study. It explores how Pidgin English breaks linguistic barriers, enhances relatability, and fosters inclusive communication across diverse audiences. By analyzing audience reception, programming strategies, and comparative effectiveness with Standard English, the study demonstrates Pidgin’s power in bridging socio-economic divides and amplifying public engagement. Findings highlight Pidgin English as a vital tool for information dissemination, cultural expression, and social development, positioning it as more than a vernacular but a unifying language for effective broadcasting in Nigeria.