Content Analysis: A Reevaluation Of Known Parameters

In Nigeria, the majority of content analysis research tends to tilt towards the dominant quantitative method. This technique now seems overly used, overspent, and unoriginal. This paper reviews content analysis as an empirical research method that is used to study the content of text in order to make inferences that are based on findings. The plethora of quantitative content analysis research writings are predominantly on the study of newspapers with research objectives that rotate around depth, direction, frequency and prominence. This paper in a bid to critique this overly used method of writing, provided description of Content Analysis as a research method, explained the goals/objectives of content analysis as well as underscored the various qualitative methodological types. Furthermore, the uses of content analysis in relation to text were explained. This paper concluded that the content analysis research method is under-used and that there is an abundance of communication branches where the research method needs to be applied.